SPACE BROS: Engrained Legacy
- abaukham2
- Mar 13
- 3 min read
In the hazy summer of 2008, a group of young men found themselves gathered in a dimly lit room, surrounded by laughter and the sweet aroma of something special simmering in the air. They were seekers of adventure, dreamers with fire in their hearts and nothing to lose. As the night unfolded, fueled by deep conversations and boundless amounts of the best legacy grown gas, they began to spill out their desires for exploration and self-discovery. In that moment the strength of their homegrown began to encapsulate their spirits, causing an ethereal out of body experience unveiling the future before their eyes. They became more than friends; their spirit animals transformed right before their eyes — wild, unrestrained, and ready to conquer the galaxy.
With a blend of reverence for the cosmos and a sense of playful rebellion, they branded themselves as "Space Bros”. This name encapsulated their mission: an audacious journey through the universe in search of self-actualization, creativity, and connection. Their escapades morphed into an imaginative saga, surfing among the stars, navigating the vastness of life with the tenacity of ray-gun-wielding explorers.
Yet, the inception of Space Bros wasn’t solely borne from whimsy. Behind the branding was a deeply ingrained legacy. Since 2008, they had been involved in the thriving yet tumultuous world of cannabis cultivation, pheno hunting and breeding some of the finest green Canada had seen. When the opioid epidemic surged, they stood firm against the overpowering wave of pharmaceutical giants, their roots sinking deeper into the soil of resilience. As dispensaries began to explode across Canada in 2013 and 2014, Space Bros recognized an urgent need—a new consumer interface that could tell their unique story, one that showcased the possibilities of cannabis and a brighter vision for the future.
What set Space Bros apart was their unwavering mission to pheno hunt, to dive headfirst into the vibrant sea of genetic diversity and extract the very best offerings. From their inaugural seed crosses, they became avid explorers of hybrid gas seed genetics, addicted to the thrill of discovery. The journey was relentless, a perpetual mission to "gas up" all the exotic and unique terpenes known to earthly botanics.
When asked about their all-time favorite phenotype, the responses varied wildly, reflecting the diverse passions of each Bro. For one, it was about yield; for another, potency; but for their visionary founder, it was all about the mythical "Unicorn." Yet, amongst all the jewels discovered, one stood out above the rest: Grape Gushers. Born from the Guava x Chapo lineage, it surprised even the most seasoned growers, offering an enchanting aroma that danced between grape PEZ and an overpowering OG gas—a scent that temporarily suspended time and sparked euphoria.
At the heart of Space Bros was a belief that brands are more than mere logos or scripted personas; they are living entities. "Brands from the heart," they called it, underscoring their mission to create a culture that unifies people and addresses the needs of consumers thoughtfully and authentically. Instead of hollow marketing, Space Bros sought to cultivate genuine connections through carefully crafted products that resonated with their community.
Collaboration became the lifeblood of Space Bros. Recognizing that creativity thrives in community, each partnership sparked innovation and fresh perspectives. They engaged a spectrum of audiences through collaborations at comedy shows, festivals, and artistic ventures. Notable collaborations included their vibrant clothing line partnership with Baka NotNice and a series of sponsored events with Hooding Inc., showcasing their commitment to fostering an inclusive and dynamic brand ecosystem.
As their roots spread across #Canada, Space Bros prepared to launch their first product drops, offering curated 7-gram bags of cured flowers. Each a testament to their cultivation expertise. Consumers could look forward to delectable varietals like Tropical Fuel, Great Canadian Cookies, and Pink Grizzly, each promising unique experiences and flavors, available exclusively through Mendo Medical—and supported by the unwavering dedication of Jay Schwartz.
Ultimately, the mission of Space Bros was crystal clear: to "GAS up Canada" with genuine, high-quality cannabis. They aspired not only to elevate the market but also to inspire all their fellow adventurers to embrace the wonders of life. Through humor, connections, and a shared journey among the stars, Space Bros is poised to become a beacon of hope, weaving a narrative of legacy, passion, and the unyielding spirit of exploration.
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